Tips on what makes a catchy logo brand
Tips on what makes a good logo
A logo is the visual representation of a companies brand. It is the one constant consumers will see every time they use the brand`s product or service. Once a company has settled on a logo, it needs to be consistent and clear, memorable and appealing. Here are a few we like, first a couple from online florists or another vesion . Finally a completely different industry, IOT www.adroit.nz, pretty cool eh!
Is colour important in a logo
Colour has been around forever, and in the beginning, it was used purely for decoration. However, as the world evolved, it became apparent that colour could form a connection with the viewer. For this reason, colour branding has seen a massive surge in popularity over the last few years. This is because colour can be a powerful tool in creating a brand.
Should you use words in your logo
If you are in the field of designing and creating a logo, there are a couple of things to consider. First, you have to decide what size you want your logo to be. Since there is no universal standard for this size, there will be many judgment calls and second guesses. To help you decide, look at logos you like with text in them – does this suit your message?
Should your logo be just a picture
For years, the classic logo has been based around an image, but a new trend is to use a logo that is just an outline of the picture. This has become a bit of an in-vogue, hipster look, but it`s also a great way to use up an image that you don`t need anymore.